Top 5 Beauty Retail Apps on Android in New Zealand Q3 2022

During the third quarter of 2022, the top 5 beauty retail apps on the Android platform in New Zealand showcased varied performance metrics. Here’s a detailed look at their weekly downloads and active user trends.

SEPHORA - Beauty Shopping experienced fluctuating weekly downloads, starting at 281 and peaking at 356 in the week of August 22. The app’s active users showed a slight increase from 5.4K at the beginning of the quarter to 5.6K by the end of August, although there was a dip to around 4.8K in mid-September before ending the quarter at 5K.

MECCA - Beauty Shopping had a relatively stable download trend, with weekly downloads ranging between 203 and 270. The highest number of downloads was recorded in the last week of September, reaching 270.

OLIVEYOUNG GLOBAL saw its weekly downloads fluctuate significantly, starting at 127 and peaking at 189 in mid-September before dropping to 43 by the end of the quarter. The active user count increased steadily from 272 to 369 by early September, with a slight decline to 226 towards the end of the quarter.

ECO. Modern Essentials, released in mid-July, saw its weekly downloads start at 112 but decline to 19 by the end of September.

Strawberrynet Beauty Shopping had modest download numbers, peaking at 56 in early September.

These insights are brought to you by Sensor Tower, where you can find more detailed analyses and trends.